ay-Z’s Rocawear’s mobile “Roc Pop Shop” store will return to New York City for a special four day engagement. Developed by David Ashen of D-ASH design, the Roc Pop Shop is a 50-foot long trailer that expands to 1000 square feet when opened. Doubling as a “mobile lounge,” Jay-Z envisioned the vehicle to represent his lifestyle experiences, and serve to keep the premium Rocawear line visible at Jay-Z concerts and events.
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