These billboards for the I Am King campaign will be displayed in Times Square, on Sunset Boulevard in Los Angeles and in Miami. “I am really proud of the new billboard and of the message that it conveys to everyone who gets to see it,” said Combs. “I Am King is not just about me, but every man. We are all descendants of kings. And if all men believe in that, we can accomplish anything. This image pays tribute to that belief, that ideal.”
The Sean John fragrance is scheduled to make its debut in December at Macy’s before its nationwide release in department stores in February 2009.
Prices range from $57 for a 1.7 oz bottle to $74 for 3.4 oz bottle.

Looking good Puff, looking good.