Beyonce helped announce Feeding America’s Show Your Helping Hand Campaign at Madison Square Garden in New York City. In conjunction with her ‘I Am’ North American tour, Beyonce hopes to help Feeding America deliver millions of meals to local food banks.

“Through the work I do with my Survivor Foundation, I’ve been committed to helping families get back on their feet in difficult times,” says Beyonce. “That’s why I’m excited to get involved in this effort to help Feeding America deliver more than 3.5 million meals to local food banks. If we all show a helping hand, together we can make a difference in the fight against hunger.”