Hit FOX News where it hurts, their pockets!!!!!

Glenn Beck has cost himself and Fox News 33 of their advertiser’s support for calling President Obama a racist. Beck returned from vacation (suspension) with advertiser’s like Wal-Mart Stores Inc., CVS Caremark, Clorox and Sprint, pulling their commercials from his show, a major blow. If companies don’t run commercials during his show, and pull their existing ads from his show, Beck is worthless to the network. The fallout from his comments has been growing, not decreasing since his comments and continuing through his vacation (suspension). UPS has pulled their support from FOX News Channel as a whole.

The Clorox Co., pulled their ads and said, “we do not want to be associated with inflammatory speech used by either liberal or conservative talk show hosts.” They have decided not to advertise on political talk shows.

ColorofChange.org quickly targeted companies whose ads had appeared during Beck’s show, telling them what he had said and seeking a commitment to drop him. The goal is to make Beck a liability, said James Rucker, the organization’s executive director.

“They have a toxic asset,” Rucker said. “They can either clean it up or get rid of it.” It’s not immediately clear how many of the companies actually knew they were advertising on Beck’s show. Sometimes commercial time is chosen for a specific show, but often it is bought on a rotation basis, meaning the network sprinkles the ads throughout the day on its own schedule. Sometimes ads appear by mistake; Best Buy said it bought commercial time for earlier in the day, and one of its ads unexpectedly appeared in Beck’s show.

One company, CVS Caremark, said it advertises on Fox but hadn’t said anything about Beck. Now it has told its advertising agency to inform Fox that it wanted no commercials on Beck.

“We support vigorous debate, especially around policy issues that affect millions of Americans, but we expect it to be informed, inclusive and respectful,” said spokeswoman Carolyn Castel.

Besides the unpredictability of the opinionated cable hosts, the rapid pace of today’s wired world complicates decisions on where to place ads, said Kathleen Dunleavy, a spokeswoman for Sprint. She said she was surprised at how fast the Beck issue spread across social media outlets and how quickly advertiser names were attached to it.

UPS’ Hallabran said the decision to pull commercials “should not be interpreted as we are permanently withdrawing our advertising from Fox.” He said the company wants to reach viewers with a wide spectrum of opinions.

Except for UPS Stores, there’s no evidence that any advertisers who say they don’t want to be on Beck’s show are leaving Fox. Network spokeswoman Irena Briganti said the companies have simply requested the ads be moved elsewhere and that Fox hasn’t lost any revenue.

She wouldn’t say whether Fox was benefiting from any anti-anti-Beck backlash, with companies looking to support him. Some Beck supporters have urged fans to express their displeasure at companies for abandoning their man.

Beck supporters have suggested that retaliation might have something to do with ColorofChange.org’s campaign. One of the group’s founders, Van Jones, now works in the Obama administration and has been criticized by Beck. But Rucker said Jones has nothing to do with ColorofChange.org now and didn’t even know about the campaign before it started.

Beck’s strong ratings — even at 5 p.m. EDT he often outdraws whatever CNN and MSNBC show in prime-time — make it unlikely Beck is going anywhere even as the list of advertisers avoiding him approaches three dozen.

But it could mean advertising time becomes cheaper on his show than such a large audience would normally command. Some of his show’s advertisers last week included a male enhancement pill, a law firm looking to sue on behalf of asbestos victims, a company selling medical supplies to diabetics and a water filter company.

Rucker said ColorofChange.org has contacted about 60 companies regarding Beck, and is heartened by the response.

“It’s causing a certain conversation around Beck, which I think is important,” he said. source