Meet Justin Timberlake, distiller of fine tequila. Experts are giving Justin’s new tequila, 901, great reviews!
They say it’s good stuff and 901 passed the sip test – and then some – among three New York tequila afficionados with very discerning tastes. And they couldn’t have been more surprised to find themselves giving the drink high marks.
“It’s actually a really nice product,” said self-proclaimed “tequila geek” Dave Kaplan, owner of East Village speakeasy-style bar Death & Co. “It has a nice richness to it, a full-body mouth feel, a nice finish.”
Head bartender Brian Miller agreed. “I gotta admit, I’m a little surprised,” he said. “I get some vanilla [notes] … I like that.”
Fellow bartender Joaquin Simo, dubbed the crew’s premiere tequila expert, applauded JT’s sweetness – his tequila, not, you know …
901 is great as a sipper on its own, he said, adding it would work well with “citrus, stirred drinks.”
Timberlake surprised fans in mid-March by announcing his plans to release “the smoothest tequila possible” this spring. The spirit – named for the area code in the singer’s hometown of Memphis – is crafted from an old, non-Timberlake family recipe using 100 percent blue agave from Jalisco, Mexico. Those details, Kaplan says, are a mark of quality that lands this $40 tequila somewhere on the spectrum between the upscale brands Herradura and El Tesoro.
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If you’ve had one brand of fine spirits, then you’ve had them all no matter who has put their name onto the bottle.
Nonetheless, it’s still good to see that JT has a new hustle-big ups to him for that.
Agreed!