Justin Timberlake’s New Tequila Called 901
Meet Justin Timberlake, distiller of fine tequila. Experts are giving Justin’s new tequila, 901, great reviews!
They say it’s good stuff and 901 passed the sip test – and then some – among three New York tequila afficionados with very discerning tastes. And they couldn’t have been more surprised to find themselves giving the drink high marks.
“It’s actually a really nice product,” said self-proclaimed “tequila geek” Dave Kaplan, owner of East Village speakeasy-style bar Death & Co. “It has a nice richness to it, a full-body mouth feel, a nice finish.”
Head bartender Brian Miller agreed. “I gotta admit, I’m a little surprised,” he said. “I get some vanilla [notes] … I like that.”
Fellow bartender Joaquin Simo, dubbed the crew’s premiere tequila expert, applauded JT’s sweetness – his tequila, not, you know …
901 is great as a sipper on its own, he said, adding it would work well with “citrus, stirred drinks.”
Timberlake surprised fans in mid-March by announcing his plans to release “the smoothest tequila possible” this spring. The spirit – named for the area code in the singer’s hometown of Memphis – is crafted from an old, non-Timberlake family recipe using 100 percent blue agave from Jalisco, Mexico. Those details, Kaplan says, are a mark of quality that lands this $40 tequila somewhere on the spectrum between the upscale brands Herradura and El Tesoro.
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Tha Good Eye
On April 30, 2009 at 4:59 pmIf you’ve had one brand of fine spirits, then you’ve had them all no matter who has put their name onto the bottle.
Nonetheless, it’s still good to see that JT has a new hustle-big ups to him for that.
Mocha
On May 1, 2009 at 12:13 amAgreed!