I know there’s a recession and you might not be splurging like times in the past. However, everybody hasn’t tightened their pockets because their purchasing $500 bottles of champagne like never before. Every since Jay-Z’s boycott of Cristal, for racist statements directed at the hip hop community’s association with the brand, the companies sales have declined. Only to be replaced with Jay’s new champagne of choice, Armand de Brignac. Armand de Brignac also known as “Ace of Spades” is doing better than ever.
The company now reports it’s selling out of its entire production run. This is despite the fact that Armand de Brignac is made not by a big luxury house like LVMH, but an obscure little winery, that it’s only three years old, and that when it first appeared in one of Jay’s videos, people assumed that the shiny gold bottle with a big pewter label was too over the top to be real. “Certainly it is eye-catching,” says the brand’s commercial director, “but if we wanted Armand De Brignac to be a success then it had to be eye-catching.”
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People need to give Jay-Z the credit he deserves for being a good business man, he didn’t come up on all that money by accident