March 30, 2009
Eva Mendes is Magnum’s Pleasure Ambassador
Eva Mendes has been recruited by Magnum ice-cream for her sweetest role to date. The title of her new role is, Global Pleasure Ambassador. Mendes will work alongside the firm’s Professor of Pleasure, who is conducting the world’s largest study into the causes of happiness.
She says, “I’m really happy to be Magnum’s Pleasure Ambassador because I am a huge chocolate fan. And I’m also a big pleasure seeker and believe in guiltless pleasure. If you’re going to do it then just enjoy every second of it, life’s too short!”
Mendes is also set to host a Pleasure Summit in Europe next month.
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