50 Cent is going to sue Taco Bell
Word to Taco Bell: Don’t play with 50 Cent and don’t try to gain free publicity off of him.
Back in June when Taco Bell sent a disseminating letter to 50 Cent, asking him to help promote its Hip-Hop-themed “79-89-99 Cent Why Pay More” ad campaign by changing his name to “79 Cent,” “89 Cent” or “99 Cent.” 50 was clearly not pleased.
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Curtis Jackson and his lawyers filed suit against Taco Bell Wednesday (July 23) in Manhattan federal court. In it he accuses Taco Bell of “diluting the value of his good name” as well as employing a guerrilla advertising campaign to fool consumers into thinking he had endorsed the restaurant chain.
“Without seeking or obtaining Jackson’s authorization, defendant Taco Bell made him the star and focus of its nation-wide advertising campaign by using his name, persona and trademark to promote Taco Bell’s business and products.”
“When my legal team is finished with them, Taco Bell is going to have a new corporate slogan: ‘We messed with the bull and got the horns,’” 50 said.
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