The Kool-Aid brand has officially jumped aboard the hip hop train with their announcement today they they have partnered with Reverend Run who will serve as the new “brand ambassador” for the Kool-Aid. He’ll be featured in ad spots and point-of-purchase displays in supermarkets around the country.
In effort to be more healthy, KoolAid is reformulating its drink mix to be more health conscious. Kirstie Krall, Senior Brand Manager, Kool-Aid said, “we’re firmly committed to providing moms and kids with products that combine the great fun and flavor of Kool-Aid while providing better-for-you beverage options to help support a healthier lifestyle.”
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