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relaxation-smart-sexy-rich-crazyThe generation of singleton women of the era of gender equality carrying recorded on your hard disk utopias of their personal development projects as a right and whose North is in pursuit.

Hovering around thirty, have their income, are entrepreneurs in their profession and work, they cultivate their autonomy, take care of their image and put their energies into achieving a better individual welfare.

Also like Smart Sexy Rich Crazy, the decoration of spaces. It is that they feel a great need for autogratificarse. Strictly speaking, at first, the concept was used only for those women who lived alone, but currently, extends to those that focus on self – realization.

A breed that in Chile, of course, has its course native version. Here could be defined as the daughters of “joy”, i.e., the first generation that received inflows of modernization of the country once democracy was restored.

So many times set out on them, but so little studied, except for market research, interested in their growing purchasing power, we set out to investigate through a survey prepared jointly by the Survey Center and The Third Woman magazine.

What Survey Says

The objective: to know what they are and what they think these Chilean of between 26 and 35 years, that is, the compatriots “singleton” par excellence. The survey, called Lifestyle of Chilean of 26 to 35 years, was made by telephone to 150 women in this age calls, belonging to the ABC1, C2 and C3 socioeconomic segments, a set of 49 cities with more than 40,000 inhabitants, corresponding to 80% of the urban population.

lounging-smart-sexy-rich-crazyFirst news: striking that only 4% of these women’s love life is their main satisfaction. Also, it surprised that what causes less pleasure to them “the political situation in the country.”

“They are not interested in politics, even when kept informed, reading newspapers or watching TV, they are significant in these activities, ” says Maria Elena Acuña, UNDP consultant and professor of anthropology at the University of Chile.

Far, the most rewarding them is the family: 7 out of 10 females surveyed taste it provides you can provide your working life (work) or social (friends).

“However, construction of identity focuses on professional and employment consolidation to achieve economic stability,” said Acuña. It is that they focus their spaces for socialization and fun around the family and the couple and do not usually live with friends, as is a trend in other countries.

“As a group and massively not have significant assets, a lower percentage has auto and home. They have no savings, and this will impact their future, the only substantial savings is made for home ownership. “

That adds Acuna Anthropologist is commenting on the data provided by the survey about ownership of goods and services group 43% are paying your car, pay 25% dividend of their home and 65% use credit cards.

Is the primary concern of this generation today? “Having economic stability” and “study to apply for better job opportunities” is fundamental. One out of ten women, meanwhile, is concerned about leaving the house of his parents. ” In other words, they want autonomy, but not have the financial resources to achieve it fully, ” said Elena Acuña.

Taxiing with Friends

Besides work, what do they do? It is clear that this group belongs to the time of the happy hour and has endorsed properly taste for good food, to the extent that has its income económicos.

living-smart-sexy-rich-crazyMás half out for fun outside the house at least once a month. So, dine in restaurants is the activity most recurrent leisure. 28% do so everyone or two weeks and 33% at least once a month “Taxiing with friends”.

It is another institution that much of this age group if it ‘s fun, carries out with passion: 2 out of 10 expressed it at least every fortnight women and the same amount is done once a month.

Dating a guy friend to a pub or is among the leading customs of one-third of these females disk. But 5 out of 10 recognizes that never does, so maybe shows signs of ostracism in which people are immersed in Chile, either by overwork or because of they couple.

“The little meeting with friends describes busy women in their double or triple role maternity- working couple, ” says anthropologist Gender Program FLACSO, Cristina Benavente.

We also spoke of educated women: 6 out of 10 read newspapers, magazines or books almost daily. And other 2 out of 10 do weekly. In other words, they are informed. Half participate in social networks, chat or communicate online with friends every day or almost every day.

“They have entered the knowledge society at least as users of certain technological tools such as chat, using socialization purposes and in minuscule measure to find work, ” Acuna said.

Exit Shopping is another activity they like and as they have their income, regardless of socioeconomic segment, make it at will, according to its possibilities: 32% goes shopping every week and 13% every two weeks.

Spend less time, yes, in cultural events: cinema, theater, and exhibitions. Only 2 out of 10 they go every 15 days. Y 3 in 10 once a month. The rest, much less frequently.

Sports are quite neglected. Natural therapies practice yoga or almost nothing: 76% say they never do such activities. And on weekends outside the city, they are even scarcer.

Finally, go to the hairdresser is a matter of older generations. This group surprised by how little is assiduous to this activity, although it is very concerned about their physical attractiveness: 4% goes every 15 days and 24% once a month. The remainder, if any, every six months.

Psychological Health

lifestyle-reflection-smart-sexy-rich-crazyThis is his priority if talking about what they most concerned about is themselves. Reflecting the costs of the current hectic life, for 97% it is critical to look your psyche.

  • Other concerns: “being a good mother” (91%) and “mothering” (86%); “Keep my family” (90% think so, perhaps signal the importance of them has personal autonomy).
  • Having a stable partner” (82%), “being a good lover” (78%) and “have friends” (77%) are other fundamental interests.
  • As a result of social demands and to them in their public performance pressures, also lose sleep “reach a better job” (73%) and “show intelligent” (60%).
  • “Keep my physical attractiveness” is an unyielding demand for women of this generation (necessary for 49% and moderately important for 45%), as well as “to be informed about the world and my country” (96%).
  • Due to the stressful lifestyle today, “take time” is concern 9 out of 10 women, i.e., it is a demand for necessities.
  • But, as a result of the changes experienced in the country, the idea of marriage has for them less relevant than women of other generations: 4 out of 10 marriage is a primary concern, while 2 out of 10 is only moderately important.

Another news: fourth of women 26 to 35 years belongs to the so – called generation Odyssey: young people who have in their sights motherhood, who focus their life project exclusively in their personal development and are in a search and exploration constant in their lives. They would be these a “singleton” totally pure.

The native Carrie Bradshaw, if you will. But there is more. Just look at why they have postponed motherhood: “To fulfill me professionally” is the first reason (32%), followed by “to fill me emotionally and find the right partner” (16%).

Otrosmotivos, less important, they are: “I planned to have children later”, “first I want AFI Anza me economically,” “desire to live more intensely this stage of my life” and “I do not feel ready yet.”

This group states that want to be a mother in a horizon Prompter four years (37%) and two to three (24%). But 2 out of 10 of them explained simply that “has no desire to be a mom.” Significant because these women break with the social mandate that traditionally have had.

See more: is this a paired generation (74% say they have a stable partner). And despite what the world says about the growing trend postponement of this age group to take the decision to make his family, and 76% say being a mother.

Of course they are not all in the area of marriage as only 4 out of 10 are married. Conclusion: A third live in Smart Sexy Rich Crazy, which is also representative of changes la modern dad where the couple is still valued, but I Elma trim NIO decrease. Or just many are single mothers?

“I can be happy without a partner.”

active-lifestyleExciting changes are seen in older generations: these females have no problem taking the initiative to invite a friend or acquaintance who appeals: 4 out of 10 states that it always does, almost always or regularly.

These new women are tolerant: if the man they like as a couple has no religion, is no problem for them (74%). What we do not like, though, it is a man without a defined project life (65% rejected the idea of a couple as well). Like people with character, of course.

As for attributes, is pursuing him to be faithful, be a professional success, is “gentle and playful fun,” “accomplice” and “protect me”. “They seek an emotional provider, ” says Elena Acuña. He adds: “They are less concerned to find in your partner’s classic image of a male breadwinner, are in search of male protection, but loving, containment.”

Eye: these women have a little interest that your partner is worried about the political and national events (68% think so). This is significant because it is a generation that has formed in democracy: perhaps something goes wrong in the system for this aspect give them the same.

And, note, there are cases in which a good proportion of them are very bright and liberals in the unlikely event that you do not reach to have a partner or stable, 4 out of 10 would adopt a son and 2 out of 10 is inseminaría artificially.

Of these women only a small amount has taken the morning-after pill, but most (60%) said that if required, in case you have unprotected sex with a man she met casually, would be willing to consume.

“There are important changes in the issue of economic arrangements in the relationship, they will not have trouble being the leading suppliers, which for women of older generations is unacceptable, ” says Cristina Benavente. For this anthropologist survey results clearly show the presence of a new kind of love relationships, in which both men and women, provide a more fair way to the family budget.